School of Business & Economics
1200 Murchison Road
Fayetteville, NC 28301-4298
(910) 672-1593
B.S. in Business Administration
(Marketing Concentration)
The Bachelor of Science degree in Business Administration with a track in Marketing is designed to provide students with a broad knowledge of the various aspects of the marketing profession and strong career opportunities. Through core curriculum courses, various courses from management, economics, finance, computer applications, accounting and the marketing curriculum, the degree prepares students for a variety of industry and government career paths.
The curriculum addresses such marketing functions as sales, retail management, marketing research, industrial marketing, marketing communication, and international marketing. The marketing curriculum is designed to provide the conceptual, quantitative, analytical, computer and technological skills that will be necessary to succeed in industry, government, and/or graduate school.
Concentration Courses (15 credits):
MKTG 331 - Consumer Behavior
MKTG 410 - Marketing Research
MKTG 412 - Sales Management
MKTG 460 - Marketing Research
Business Elective - Choose from BADM, MGMT, FINC, MKTG courses at 300 or 400
level (by advisement)
4-Year Degree Plan
To be granted the Bachelor of Science degree in Business Administration with marketing concentration from the Department of Marketing and Business Education, students must complete the following courses:
| Marketing Concentration (B.S.) | 122 Credit Hours | |
|---|---|---|
| FRESHMAN YEAR | ||
| First Semester | Credit Hours | |
| UNIV 101 | Freshman Seminar I | 1 |
| ENGL 110 | English Composition I | 3 |
| MATH 123 | College Algebra | 3 |
| PHIL 110 | Critical Thinking | 3 |
| Univ College Restricted Elective | 3 | |
| PEDU/HEED Requirement | 1 | |
| Total | 14 | |
| Second Semester | Credit Hours | |
| UNIV 102 | Freshman Seminar II | 1 |
| ENGL 120 |
English Composition II |
3 |
| MATH 140 | Applied Calculus | 4 |
| PSYC 210 | General Psychology | 3 |
| Humanities/Fine Arts Elective | 3 | |
| PEDU/HEED Requirement | 1 | |
| Total | 15 | |
| SOPHOMORE YEAR | ||
| First Semester | ||
| ACCT 211 | Principles of Accounting I | 3 |
| ECON 211 | Principles of Macroeconomics | 3 |
| BADM 214 | Computer Apps for Business | 3 |
| SPEE 200 | Introduction to Speech | 3 |
| Natural Science Elective | 4 | |
| TOTAL | 16 | |
| Second Semester | Credit Hours | |
| ACCT 212 | Principles of Accounting II | 3 |
| ECON 212 | Principles of Microeconomics | 3 |
| BADM 215 | Business Communications | 3 |
| BADM 216 | Business Statistics | 4 |
| Natural Science Elective | 4 | |
| Total | 17 | |
| JUNIOR YEAR | ||
| First Semester | ||
| BADM 209 | Legal Environment | 3 |
| ENGL 341 | Advanced Composition | 3 |
| MGMT 311 | Principles of Management | 3 |
| MKTG 311 | Principles of Marketing | 3 |
| Concentration requirement | 3 | |
| TOTAL | 15 | |
| Second Semester | Credit Hours | |
| ECON 310 | Managerial Economics | 3 |
| FINC 311 | Principles of Finance | 3 |
| MIS 300 | Information Systems Theory | 3 |
| CSC | Elective | 3 |
| Concentration Requirements | 3 | |
| Total | 15 | |
| SENIOR YEAR | ||
| First Semester | ||
| MGMT 335 | Operations Management | 3 |
| Concentration Requirements | 6 | |
| Restricted Electives | 6 | |
| TOTAL | 15 | |
| Second Semester | Credit Hours | |
| MGMT 470 | Strategic Management | 3 |
| Concentration Requirements | 6 | |
| Business Electives | 6 | |
| Total | 15 | |
*Note: A minimum GPA of 2.0 must be maintained.