School of Business & Economics
1200 Murchison Road
Fayetteville, NC 28301-4298
(910) 672-1593
Courses
This page provides you brief description of courses offered by Department of Marketing & Business Education. We offer Marketing (MKTG) Courses and Business Education (BEDU) Courses.
Marketing (MKTG)
| Course ID |
Title |
Hours |
Description |
|---|---|---|---|
| MKTG 311 | Principles of Marketing | 3 | A study of the principles of marketing; current practices and structures of the market; analyses of marketing functions, institutions, costs, and marketing legislation. Prerequisite: Lower division core. |
| MKTG 322 | Advertising | 3 | A study of the principles of advertising, advertising media, and special problems of small business concerns, including appropriations and planning related to the development of advertising and the economic significance of advertising to both the consumer and the advertiser. Prerequisite: MKTG 311. |
| MKTG 330 | Retailing | 3 | A survey of retailing and its role in distribution, focusing on problems of administrative organization, store location, layout, buying, pricing, merchandising, sales promotions, and current trends in retailing. Prerequisite: MKTG 311. |
| MKTG 331 | Consumer Behavior | 3 | A survey of the theories of consumer behavior, with contributions from the social sciences and their applications to the marketing discipline. Prerequisite: MKTG 311. |
| MKTG 410 | Marketing Management | 3 | A study of the organization and coordination of the total marketing program; sales, advertising, credit, marketing and consumer research; materials management; planning and policy determination, including distribution policies, cost analyses, pricing, sales forecasting and demand analyses, governmental regulations affecting marketing, and adjustment to competitive trends, changing trends, and changing market conditions. Prerequisite: MKTG 311. |
| MKTG 412 | Sales Management | 3 | A study of the functions of a sales department within the marketing organization, including the recruiting, selecting, training, motivating, supervising, compensating, and evaluating sales personnel. Prerequisite: MKTG 311. |
| MKTG 421 | International Marketing | 3 | A survey of the structure, techniques, problems, and general environment of marketing abroad, including the organization, promotion, financing, legal aspects, and operations of the multinational corporation. Prerequisite: MKTG 311. |
| MKTG 460 | Marketing Research | 3 | The application of scientific methods of obtaining information to structuring marketing policies and techniques, with emphasis on the role of research in the solution of marketing problems. Prerequisites: BADM 312 and MKTG 311. |
| MKTG 490 | Seminar in Marketing | 3 | A capstone course for seniors in marketing, with course content and activities centering on special topics that may include management or marketing activities, special research topics, or other marketing issues relevant to the business environment. Prerequisite: Senior standing in Marketing. |
Business Education (BEDU)
| Course ID |
Title |
Hours |
Description |
|---|---|---|---|
| BEDU 110 | Basic Word Processing | 3 | A course to develop manipulative mastery of the keyboard and basic skills in using the computer for word processing, with special emphasis on sequencing activities and procedures for keyboarding mastery. This course has variable credit. Credit hours for BEDU 110 are three for Office Administration majors and students in other disciplines who take the course to satisfy the CSC requirement. The credit hours are two for Business Education majors. |
| BEDU 115 | Intermediate Word Processing | 3 | A course building on the concepts and skills developed in BEDU 110, including the knowledge base required for the practical use of a microcomputer for professional and personal use, with applications such as the production of business correspondence, forms, manuscripts, reports, and tables. Prerequisite: BEDU 110 or placement test. |
| BEDU 210 | Introduction to Business | 3 | A course providing an overall picture of business operations and the role of business in the free enterprise system, including the knowledge base for management and organization, the human resource, marketing and consumer-buying behavior, finance and investment, the business environment, the American legal system, and career opportunities in business. |
| BEDU 250 | Word/Information Processing | 3 | A course providing for the development of production competencies in word/information processing and a high level of decision-making skills in the operation of microcomputers with emphasis on the development of advanced-level capabilities on the microcomputer. Prerequisite: BEDU 115 or a comprehensive test and keying ability of 50 wpm on five-minute writings. |
| BEDU 315 | Mathematics for Business | 3 | A study of business problems related to mathematics, with attention to topics such as compound interest, annuities, discounting notes, inventory, depreciation, payrolls, stocks and bonds, ratio analysis, and graphs. Prerequisite: Math 123. |
| BEDU 321 | Elementary Shorthand | 3 | A study of the basic principles of Gregg Shorthand, Centennial Series, with emphasis on the development of the ability to apply these principles to the reading and writing of shorthand. |
| BEDU 322 | Intermediate Shorthand | 3 | A continuation of BEDU 321, with attention given to gaining proficiency with basic elements of transcription using microcomputers, to constructing outlines for unfamiliar words, and to building higher dictation speeds. Prerequisites: BEDU 321 or placement test and BEDU 250. |
| BEDU 411 | Administrative Secretarial Procedures | 3 | An expansion of the secretarial knowledge base through presentations of practical problems encountered by the secretarial worker, with emphasis on developing competency in office skills and procedures, including computer applications, reprographics, filing, dictation and transcription, communication techniques, and administrative support services. |
| BEDU 450 | Administration and Supervision of Vocational Education | 3 | A course addressing present and future problems relating to administering and supervising vocational education programs at the secondary and post-secondary school levels, with the knowledge base emphasizing leadership roles at the local, state, and national levels; advisory committees; vocational student organizations; planning; budgeting; public relations; and evaluation of students and programs. Prerequisite: Senior standing. |
| BEDU 460 | Coordination Techniques in Vocational Education | 3 | A course designed to provide students with an in-depth exploration of the total role of the teacher-coordinator of a vocational program using the cooperative method of instruction, with special attention given to the planning and management procedures needed to integrate effectively classroom instruction with on-the-job learning needs. |
| BEDU 490 | Seminar in Business Education | 3 | A seminar providing analyses of problem areas (local, state, and national) of major concern in business education. Prerequisite: Senior standing. |
| BEDU 492 | Directed Work Experience | 3 | A supervised work experience for office administration majors, and for business education and marketing education majors seeking vocational teacher certification. Students work in a business setting to gain first-hand work experience. Individually designed for part-time and/or summer experience. One to three hours credit. Prerequisite: Instructor’s approval. |