MBA Program

Dr. Lewis Hershey
Professor, Department of Finance, Economics, Entrepreneurship & Marketing
Email: lhershey@uncfsu.edu

Phone(s):

• 910-672-1353

• SBE 306C

Dr. Hershey is a Professor of Marketing. He received his Ph. D. from Louisiana State University and his MA and BA from The University of North Carolina at Chapel Hill. As an academician, Dr. Hershey has published widely in scholarly journals in such fields as marketing theory, management theory, leadership, marketing education, information-processing and communications theory, narrative and literary criticism, intercultural communication, and classical rhetoric. He has taught at major universities in North Carolina, Louisiana, Missouri and Georgia. In 1993, he left academia to pursue design and development of computer-based presentation and training programs full-time. After briefly retiring in 1999, Dr. Hershey returned to full time college teaching in 2001. He joined the faculty at FSU in 2003. As a consultant, Dr. Hershey created the first-to-market PowerPoint-based lecturing/learning systems for college textbooks. Dr. Hershey has completed over fifty lecture supplement projects in support of major business textbooks in a wide variety of business fields, seen by over 3 million MBA candidates and undergraduate students. Dr. Hershey’s computer-based lecturing systems have been used to support textbooks in marketing principles, marketing management, principles of management, organizational behavior, human resource management, strategic management, public relations, advertising, consumer behavior, business law, introduction to business, business communications, sociology, anthropology, production and operations management, economics, computer information systems, and engineering materials.