Working with the News Media
Tips for Faculty and Staff
FSU Media Policy (Approved by the Chancellor):
Fayetteville State University encourages members of its administration, faculty, and staff to speak with media representatives, particularly in instances when they can provide scholarly opinion on a topic within their areas of expertise. If a member of the media requests a response to a matter that may be deemed public record and the university employee feels uncomfortable answering the question, s/he may then direct the media representative to the Office of Public Relations at (910) 672-1474.
If contacted by the media and you can provide scholarly opinion on a topic, the following tips may assist you:
Final Note: As a general practice, reporters do not need to contact the Office of Public Relations before calling you. They do, however, want to identify the best possible individual who can help with their story. Thus, they normally contact public relations first in an attempt to identify the faculty/staff member who can best contribute to their story.
What’s News? What’s Not?
What is news?
• An explanation that frames the world in a new way
• Research challenging old assumptions
• Trends, social issues, and current events
• Stories about real people
What (usually) isn’t news?
• Individual grants and fellowships
• New programs, centers, institutes, etc.
• Building dedications
• Most academic honors and awards
For the above, many newspapers now have outlets to “mention” items that would not normally warrant a story. Continue to send the information to the public relations department and we will gladly share it with the media.
If you have any questions or concerns, please contact the Office of Public Relations at (910) 672-1474.