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Division of Institutional Advancement

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Prospect Research and Management

Prospect Management uses a systematic process to help determine who should ask which donors, for what gift, at what time, to what program. At FSU, the staff in the Office of Advancement Services works closely with development officers and administrators to strategically use information to make the university's advancement efforts more efficient and effective.

The staff of the Office of Advancement Services aims to provide information that helps university representatives build, maintain and strengthen the relationships that lead to private gifts. The information collected by Prospect Research is used in conjunction with information gathered by development personnel to help create a sophisticated approach to fundraising that is well conceived, sensitive, and effective. Our Prospect researcher conducts research on people, companies and foundations. We collect, evaluate, analyze, organize and disseminate publicly available information in a way that maximizes its usefulness in making decisions for development operations. In large part, prospect research seeks to identify new potential donors, find indicators of prospects' interests, willingness and capacity to give, and provide information to development personnel that can be strategically applied throughout the development cycle.

For more information, contact Mr. Grover Richardson at or 910.672.2277

A Constituent Institution of The University of North Carolina