Fayetteville State University Homecoming 2026

All About the Blue Sponsorship Opportunities

Why Partner with FSU Homecoming?

FSU Homecoming, "All About the Blue," is the premier HBCU homecoming experience in North Carolina. For one week each October, over 10,000 students, alumni, community members, and Bronco fans from across the country return to Fayetteville for a week-long celebration of family, tradition, and excellence. For corporate partners, it is a rare opportunity to engage authentically with a diverse, loyal, and growing audience at a nationally recognized institution.

2025 Economic Impact (Fayetteville Area CVB)

• $1.19 million total economic impact
• 464 jobs supported
• 2,124 hotel room nights generated

FSU Homecoming generated $859,109 in direct business sales and $1.19 million in total economic output in 2025, supporting 464 jobs across lodging, food and beverage, retail, and transportation sectors. Partners who invest in Homecoming invest in the Fayetteville economy. ​

Institution & Legacy

Founded in 1867, Fayetteville State University is one of North Carolina's most storied HBCUs:

• Ranked #22 Best HBCU nationally
• Ranked #1 School of Nursing among HBCUs
• Ranked #6 Most Affordable Public University for in-state students in the country
• More than 40,000 alumni nationwide
• More than $150 million in university economic impact

FSU connects partners to a vast, mission-driven community

Four Reasons to Invest

Brand Visibility

• Reach 10,000+ Homecoming attendees
• Jumbotron exposure on Murchison Road (25,000 daily drivers)
• Exposure through FSU social media channels

Community Connection

• Build goodwill with the FSU community
• Connect with Greater Fayetteville
• Engage a statewide alumni network

Talent Pipeline

• Direct access to students, faculty, and alumni
• Recruitment and workforce development opportunities
• Partnership opportunities

Corporate Social Impact

• Align your brand with over 150 years of HBCU excellence
• Demonstrate meaningful community investment

Audience Reach

• 10,000+ annual attendees
• 40,000+ FSU alumni nationwide
• 25,000 daily Murchison Road drivers
• 6,236 total visitor days

Contact

Sheron Johnson Wright
Events Manager
Phone: 910-672-2049
Email: sjohns85@uncfsu.edu
Website: www.uncfsu.edu/homecoming

Sponsorship Levels & Benefits

Elite Sponsor - $75,000

Designation: Presenting Title Sponsor

Benefits:

• (2) Chancellor's Box Seats
• (3) Tables at a signature event
• Social media recognition
• Website logo placement
• Invitation to the Chancellor's Reception
• Inclusion in all marketing materials
• Industry exclusivity
• Recognition on Jumbotron and video screens
• Right of first renewal
• Banquet table package

Blue Sponsor - $50,000

Designation: Presenting Coronation Sponsor

Benefits:

• (1) Promotional event table
• (4) Banners
• Social media recognition
• Website logo placement
• Invitation to the Chancellor's Reception
• Inclusion in all marketing materials
• Industry exclusivity
• Recognition on Jumbotron and video screens
• Right of first renewal
• (1) VIP Coronation table

Gray Sponsor - $25,000

Designation: Chancellor's Reception Sponsor

Benefits:

• (1) Promotional event table
• (3) Banners
• Social media recognition
• Website logo placement
• Invitation to the Chancellor's Reception
• Inclusion in all marketing materials
• Industry exclusivity
• Recognition on Jumbotron and video screens
• Right of first renewal

Custom Sponsor - Up to $10,000

Designation: Event of Choice Sponsor

Benefits:

• Promotional table at selected event
• Banner at selected event
• Social media recognition
• Website logo placement

Parade Sponsorship Levels

Parade Participant - $300

Benefits:

• (1) Homecoming Parade entry

Bronco Pride Level - $500

Benefits:

• (1) Homecoming Parade entry
• Recognition during the Homecoming Parade
• (2) Homecoming football game tickets

All About the Blue Level - $1,000

Benefits:

• (1) Homecoming Parade entry
• Recognition during the Homecoming Parade
• FSU Swag Bag
• Social Media Shout-Out across FSU platforms
• Recognition during the Homecoming football game
• (4) Homecoming football game tickets

1867 Level - $1,867

Benefits:

• (2) Homecoming Parade entries
• Recognition during the Homecoming Parade
• FSU Swag Bag
• Social Media Shout-Out across FSU platforms
• Recognition during the Homecoming football game
• Commemorative 1867 gift

Become a 2026 FSU Homecoming Parade Sponsor

Homecoming Dates: October 11-17, 2026 ​

Early Sign-Up Discount (Paid in Full by August 31, 2026)

• Parade Participant: $300 (Discounted Price: $225)
• Bronco Pride Level: $500 (Discounted Price: $425)
• All About the Blue Level: $1,000 (Discounted Price: $925)
• 1867 Level: $1,867 (Discounted Price: $1,717)

Regular Sign-Up Deadline

September 15, 2026

Submit the completed form and payment to participate in the 2026 All About the Blue Homecoming Parade. Upon receipt, participants will receive a parade participant packet via email. ​

Early Commitment Benefits

• Category exclusivity included at all main tiers
• Multi-year agreements available upon request

Contact Information

Sheron Johnson Wright
Events Manager
910-672-2049
sjohns85@uncfsu.edu
www.uncfsu.edu/homecoming

ALL ABOUT THE BLUE
Homecoming 2026
Fayetteville State University
FAYETTEVILLE STATE UNIVERSITY HOMECOMING PARADE
JOIN THE CELEBRATION!
Fayetteville State University is calling on local businesses, alumni, community groups, organizations, and supporters to join us for the All About the Blue Homecoming Parade!
Show your Bronco pride, represent your organization, and help us celebrate the spirit and tradition of Fayetteville State University as we take over Downtown Fayetteville!

WE WANT YOU IN THE PARADE
Whether you're a:

• Proud Alum
• Local Business
• Community Organization
• Campus Supporter
• Longtime Friend of FSU

Come celebrate with us!

 Saturday, October 17, 2026
 Parade Begins at 9:00 a.m.
 Downtown Fayetteville

READY TO JOIN US?
Click the link or scan the QR code to register!
Registration Link:
https://tinyurl.com/FSUParticipate

BRING YOUR CREATIVITY. BRING YOUR ENERGY. BRING THE BLUE!