On May 3, 2019, Fayetteville State University’s (FSU) Broadwell College of Business and Economics (BCBE) held its annual Spring 2019 Showcase.
The showcase is held each fall and spring semester and allows student teams to exhibit their semester-long professional endeavors, technical and soft skills, and the impact they made in business society.
Business faculty, the Small Business Technology Development Center, and local organizations teamed up to give BCBE students the opportunity to directly put their knowledge to use and gain practical experience, while providing cutting-edge solutions for the businesses. Many of the projects make significant positive impact on minority-owned small businesses to grow or improve their productivity.
At the showcase, nominated teams presented their projects to all faculty, students and external parties. A panel of three judges consisting of FSU faculty and staff, Dr. Carla Padilla, Dr. Sheree Davis, Dr. Leslie Evelyn, evaluated the projects and determined the winners. Following remarks from Dr. Lee Brown, Interim Dean of the Broadwell College of Business and Economics, the following projects were presented:
- Fayetteville Fit: An Advertising Campaign
- Location Analysis for Starbucks Coffee Shop on FSU Campus
- Analyzing the Market Opportunity for a New Venture: Static Line Brewing
- Location Analysis for Static Line Brewing
- Operational Growth Strategy for Hot Sugar Pop
- Creating Transitional Housing for Disabled Veterans
- Marketing Plan Implementation for Barber Salt
- Business Strategy for Yandle & Son Small Engine Repair
The winners were:
- Marketing Plan Implementation for Barber Salt - 1st place
- Operational Growth Strategy for Hot Sugar Pop - 2nd place
- Business Strategy for Yandle & Son Small Engine Repair - 3rd place
- Location Analysis for Starbucks Coffee Shop on FSU Campus - Best Poster Award
The first-place team worked with family-owned company Barber Salt to implement a marketing strategy. The company recorded significant business growth subsequent to their engagement with FSU faculty Johnnie Marshburn and student team: Michaela Moore, Yolanda McCullough, Conner Day, Markeece Alexander, Brandon Harvey.
The second-place winners developed operational growth strategy for family-owned company Hot Sugar Pop. Under the supervision of Dr. Burcu Adivar, the student team (Alicia Gutierrez, Le Bich, Sydney Fabrizi, and Syreeta Sampson) worked on capacity planning and inventory management to minimize the cost for the business.
The third-place winner was the project supervised by Marshburn. The student team (Jeffrey Eugene, Patricia Thomas, Essence Kirby, D'Angelo Harris, Cory Walker) used their theoretical knowledge to implement a novel business strategy for Yandle & Son Small Engine Repair located in Fayetteville.
About Fayetteville State University
Fayetteville State University is a constituent institution of The University of North Carolina and the second-oldest public institution of higher education in the state, having been founded in 1867. FSU offers degrees at the baccalaureate, master's, and doctoral levels. With more than 6,300 students, Fayetteville State University is among the most diverse institutions in the nation. To learn more about Fayetteville State University, visit https://www.uncfsu.edu. Chancellor James A. Anderson is the 11th chief executive officer.