Marketing (Concentration)

Marketing is one of the key aspects in business. Marketing is the process that starts off the creation of a product or service and ends with the consumer purchase of the product or service. Marketing is a great career path for Advertising Sales Representative, Market Research Analyst, Marketing Coordinator and much more.

Why choose Marketing major?

The Department of Marketing offers:

Marketing Concentration: You should choose this degree if you plan on doing market research, advertising/promoting, public relations and sales for a career. When you decide to pick marketing for you major you will take some courses of:

  • Principles of Marketing
  • Consumer Behavior
  • Social Media and Digital Marketing
  • Personal Selling
  • Retail Management
  • Advertising
  • Marketing Research

Find more information, including course description, on Major in Marketing

Find more information, including course description, on Minor in Marketing for Non-business Major

What will you learn?

As a marketing major, you will take required and elective courses in business and marketing. These courses will teach you to:

  • How to develop effective marketing and communication strategies
  • Identifying or creating a marketing strategy
  • Identifying market segments
  • Learn about data collection and analysis
  • Learn how to network and work effectively with other professionals

What will you do?

Studying marketing opens doors to a variety careers that are important to different businesses and in today society marketing is a key component for a product and service.

  • Advertising Sales Representative
  • Media Buyer
  • Market Research Analyst
  • Marketing Coordinator
  • Marketing Manager
  • Public Relations Specialist
  • Account Manager
  • Brand Manager
  • Sales Representative
  • Survey Researcher
  • Development Officer
  • Insurance Agent