Marketing

The MBA in Marketing provides learners with hands-on, real-world projects to increase their communication and promotional business skillsets. The BCBE has an especially close relationship with other organizations on campus that operate in IT and cyber, which will help you gain the edge in an increasingly digital marketing world.

MBA program at FSU requires students to complete 36 credit hours for MBA with the concentration in Marketing. 

Concentration-specific Electives 

MKTG 650 - International Marketing

his course explores methods applied to estimate market potential and to serve markets outside the United States; methods to serve these markets through branches, warehousing operations, international brokers and traders and foreign affiliates, adaptations to markets in countries with different cultural, political and economic characteristics, and reviews of the marketing and distribution methods of a selected number of U.S. and foreign companies.

Credits: 3

MKTG 660 - Marketing Analysis and Research

This course represents an intensive study of market structure and demand for consumer and industrial goods, buyer and consumer behavior, and analysis of distribution systems with analytical techniques.

Credits: 3

MKTG 675 - Services Marketing

This course focuses on the distinctive aspects of marketing a service. The issues and concepts of services marketing are explored through the utilization of cases.

Credits: 3

MKTG 680 - Marketing Channels

This course focuses on the process of logistics planning and implementation through case analyses and tests. Domestic and international issues such as transportation modes, warehousing, materials procurement, and flow, and customer service will be the primary emphasis of the course.
Prerequisite: Consent of the instructor

Credits: 3

MKTG 695 - Seminar in Marketing

This course examines current topics and problems in marketing. Intensive individual or group research is applied to the marketing issues facing management. r

Credits: 3

You will find information about Admission to the MBA program on the Admissions page or fill out the online application by clicking Apply button!

Career Outlook

Job Market

Careers in Marketing

Students who graduate with an MBA with a concentration in Marketing will have the required skills to apply for the following positions:

  • Marketing Manager 
  • Digital Marketing Manager
  • Digital Marketing Specialist
  • Product Marketing Manager
  • Marketing Analyst
  • Sales Manager 
  • Email Marketing Manager