University - Industry Collaboration
The Broadwell College of Business and Economics (BCBE) University-Industry Collaboration initiative is aimed towards establishing win-win collaboration between Profit and Non-Profit organizations and the BCBE's student groups to provide organizations with a solution to a specific problem an organization faces while giving an opportunity for students to apply their knowledge and to gain the hands-on experience in the real organization. All the projects are supervised by the faculty members of the BCBE and are evaluated through a group of judges that consists of faculty members, SBTDC representatives, and organizations' representatives.
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The purpose of the program is to have students gain professional skills and real-life experience in the areas of marketing, entrepreneurship, business analytics, operations, data analytics, and information systems. With a special emphasis on communication skills, our students are required to submit periodic reports and oral presentations in class. At the end of the semester, you will present your projects at the BCBE Project Showcase.
Benefits to Students
- The student will have the opportunity to work on a real business problem of direct interest to a company or agency and thus is motivated by the potential for seeing a tangible impact of his/her consulting efforts on real problems.
- The student interacts with company personnel and learns to work under actual industrial/government conditions, gaining valuable interpersonal skills and practical technical experience.
- The student completes the project work in one course during the completion of his/her degree program, while concurrently developing professional contacts with a potential employer.
- Gain professional experience by working directly with an industrial firm while taking senior-level courses.
- Work with real-life business solutions design and development projects
- Work with modern information technology, such as database design, modeling, web design, simulation, and visualization tools.
The profit or non-profit organizations take advantage of the following benefits:
> Access to faculty expertise and laboratory capabilities within the Broadwell College of Business and Economics
> Consulting capabilities of the student groups to address practical challenges over a period of three months (1 Semester) with the areas of the expertise that are not available or limited to the employees of an organization
> The participation in the program allows an organization to connect with other organizations in the program for the purposes of networking, benchmarking, and other processes
> Organizations can experience the professional benefits and gain the public relations benefits from a mentoring relationship with student teams.
To participate in this program fill out the APPLICATION.
BCBE Spring'19 Project Showcase
Housing the only SAP Next-Gen Lab in the regions, FSU aims to accelerate "innovation with purpose" in classrooms and with industry partners. In this context, Broadwell College of Business and Economics (BCBE) has been promoting excellence in teaching through project-based learning as part of its mission. BCBE Project Showcase takes place every Fall and Spring semester, student-teams exhibit their semester-long professional endeavors, technical and soft skills, and the impact they made in business society at the BCBE Project Showcase. The BCBE Student Projects are a testimony of fulfilling College's mission to support regional economic transformation and to prepare students for careers in a changing global environment. Business Faculty, SBTDC, and local organizations team up to give BCBE students the opportunity to directly put their knowledge to use and gain practical experience while providing cutting-edge solutions for the businesses. Many of the projects make a significant positive impact on minority-owned small businesses to grow or improve their productivity. Therefore, in addition to providing an excellent learning experience, these projects also diverse UN Global Goals. More information is available on the college website (https://www.uncfsu.edu/academics/colleges-schools-and-departments/broadwell-college-of-business-and-economics/bcbe-university-industry-collaboration). In order to participate in the BCBE Project Showcase, organizations can simply fill the application form available at https://forms.office.com/Pages/ResponsePage.aspx?id=9ObhsvFkckidocqKmnxB9-a_D8YLbnNOqvWbTVLci2JURjM4QlRZMDNPVFJaUDdGS0NBRFMzOTNVTi4u
On May 3rd, nominated project teams presented their projects to all faculty, students and external parties as part of the BCBE Spring'19 Showcase. A panel of three judges (Dr. Carla Padilla, Dr. Sheree Davis, Dr. Leslie Evelyn) evaluated the projects and determined the best projects. During the opening speech, Dean Brown stated that professional engagement as part of the curriculum has a significant impact on both business community and students. He also expressed his thanks to Womack Medical Center, Barber's Salt, Hot Sugar Pop, Starbucks, Yandle & Sons, Habitat for Humanity, and Static Line for their support and presence.
Following the welcoming speech of Dean Brown, the following projects have been presented:
· Fayetteville Fit: An Advertising Campaign
· Location Analysis for Starbucks Coffee Shop on FSU Campus
· Analyzing the Market Opportunity for a New Venture: Static Line Brewing
· Location Analysis for Static Line Brewing
· Operational Growth Strategy for Hot Sugar Pop
· Creating Transitional Housing for Disabled Veterans
· Marketing Plan Implementation for Barber Salt
· Business Strategy for Yandle & Son Small Engine Repair
The BCBE Spring'19 Best Project Awards are presented to three projects that got the highest evaluations. The winners are:
- Marketing Plan Implementation for Barber Salt - 1st place
- Operational Growth Strategy for Hot Sugar Pop - 2nd place - Business Strategy for Yandle & Son Small Engine Repair - 3rd place
- Location Analysis for Starbucks Coffee Shop on FSU Campus - Best poster award
The team that awarded the first place worked with family-owned company Barber Salt to implement a marketing strategy. The company recorded significant business growth subsequent to their engagement with FSU faculty Johnnie Marshburn and student team: Michaela Moore, Yolanda Mccullough, Conner Day, Markeece Alexander, Brandon Harvey. The second-place winners developed an operational growth strategy for family-owned company Hot Sugar Pop. Under the supervision of Dr. Burcu Adivar, the student team (Alicia Gutierrez, Le Bich, Sydney Fabrizi, and Syreeta Sampson) worked on capacity planning and inventory management to minimize the cost for the business. The third-place winner is the project supervised by Mr. Marshburn. Student team (Jeffrey Eugene, Patricia Thomas, Essence Kirby, D'Angelo Harris, Cory Walker) used their theoretical knowledge to implement a novel business strategy for Yandle & Son Small Engine Repair located in Fayetteville.
The winning teams won monetary prizes in addition to recognition and certificate.
BCBE Fall'18 Project Showcase
On December 7th, Broadwell College of Business and Economics Fall'18 Showcase was a testimony of fulfilling its mission: "Proving quality business programs to prepare students for careers in a changing global environment". Faculty and local organizations teamed up to give BCBE students the opportunity to directly put their knowledge to use and gain practical experience. After a semester-long project-based, experiential learning experience in the areas of marketing, entrepreneurship, business analytics, operations, data analytics, and strategic management, students improved both their technical and soft skills. At the end of the semester, student-teams exhibited their semester-long professional endeavors, technical and soft skills, and the impact they made in business society at the BCBE Project Showcase. During the Showcase, 8 best project teams formally presented their projects to all faculty, students and external parties.
Dr. Burcu Adivar, Assistant Dean and organizer of the event, served as moderator for the student presentations of the projects listed below:
- Evidence-based Decision Making for Cumberland Dance Academy
- Business and Operational Planning for Barber's Seasoning Salt
- Barber's Seasoning SaltIP and Marketing Strategy Optimizing
- Mail Courier Delivery Routes for CCS System
- Strategic Positioning for Fort Liberty Federal Credit Union
- Retail Layout Optimization for HFH ReStore
- Forecasting and Promotion Planning for Elite Guard, Inc.
- Waiting Line Simulation for Chick-Fil-A